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Jul16
First Point of Contact
Adam Dudley July 16, 2006
Know More: Lessons in Entrepreneurship
In a recent post, marketing guru Seth Godin offers a up some sound advice for entrepreneurs...

Always be wary of who your customers are making initial contact with.

And, isn't it worth a tremendous amount of money to your business to have someone who has a great attitude and is knowledgeable about all your company's offerings dealing with customers at their first point of contact?

I could list many, many experiences when the first point of contact I had with a company has been with an ultra rude receptionist that turned me off in an instant, or, an individual who obviously wasn't trained properly in how to answer the phone or deliver great customer service.

This goes back to the simple philosophy on hiring that I'm using now...hire naturally pleasant and courteous people!

Is it really that difficult to identify these two qualities in a potential employee?

Ask yourself this question immediately after interviewing a job candidate..."Would I like to have this person over for dinner with my family?"

If you hesitate, or if the answer is an obvious no, then don't hire.

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» Hiring the right folks from Experiments - Trial by FIRE!
Adam's post was a good take on Godin's experience with the receptionist. But being pleasant at dinner with the boss may not translate as being pleasant with your users. So knowing who the end-user for your business is, becomes vital. [Read More]

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