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Jul10
"Good enough" vs. "Best Available"
Seth Godin hits on the rise of the mass affluent in his recent post about "good enough" v. "Best available."

The mass affluent and affluent are my key demographics of interest at this time because of my country club fitness coaching venture.

These consumers demand the best available and they have the disposable income to pay for it.

The mass affluent and affluent will continue to grow well into the future and represent a major opportunity for entrepreneurs.

Is your business positioned to take maximum advantage?

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» Unique Selling Proposition from EntrepreneurEvolution
In developing my USP (unique selling proposition) for my new country club fitness coaching business, A*LIst Fitness, I looked at what the majority of other outfits are doing.The most successful are emphasizing guaranteed results and 30 or 20 minute ses... [Read More]

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